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Influencer Strategy Development
INFLUENCER STRATEGY
Influencer Marketing Strategy Services
The TikTok paid ads agency, built by past TikTok employees and TikTok partners
We build influencer marketing campaign strategies from the ground-up, always catering to your brand, audience and objectives. Our influencer strategy service forms the foundation of our client influencer campaigns.
As the marketing industry undergoes rapid change, influencer marketing remains the most effective way to build lasting relationships with millennials and Gen Z. At Hype HUB, we’ve established a successful track record of helping global brands and individuals develop impactful influencer marketing strategies that drive engagement and revenue. If you’re looking to elevate your influencer campaign performance to new heights, our dynamic team of experts is just a call away from helping you achieve your most ambitious goals.
Fully Managed Influencer Campaigns
Laying The Foundations For Your Influencer Strategy
We initiate each strategy creation project with a fresh perspective. Whether you’re a new or established brand, our bespoke approach to crafting your comprehensive strategy is always personalized. Our process begins by evaluating your brand’s identity, core values, and goals, along with the latest trends within your target audience, to develop the most effective strategy tailored to your specific needs.
Get your Free Campaign Proposal
Our 3-Step Process for Influencer Strategy Development
Through extensive industry experience, we’ve established a tried-and-tested 3-step process for our influencer strategy development service. This process entails planning, research, brainstorming creatives and influencer selection.
1. Planning Campaigns
The planning stage revolves around setting a clear schedule on a range of influencer marketing activities, including the defining and projection of realistic goals that can be tracked and executed effectively.
2. Research and Insights
We conduct comprehensive research on your brand, audience, influencers, niche and competition for the establishment of clear benchmarks that we must surpass to ensure influencer campaign success.
3. Creatives and Influencer Selection
Our specialist teams get to work, brainstorming and developing creative ideas that will resonate with your defined audience, before matching you with carefully selected influencers for maximum impact.
Laser-Focused Objectives
Our influencer marketing strategy service is centered around your objectives. Your goals impact everything from the influencers we match you with, timelines for different campaign stages, the type of content we publish, and the CTAs (calls-to-action) we use to boost conversions. In addition to this, we’ll take extra time to identify the best audiences to target for each specific campaign’s goals.
Get your Free Campaign Proposal
Our Strategic Timeline
1) Week 1 – Research & Insights
We take care of all the research into your brand, your target audience, and your industry as a whole to establish your current position and develop a clear roadmap that lays out where you’re going.
3) Week 2 – Influencer Identification & Outreach
We sift through our large influencer database and leverage our industry connections to first identify, and then reach out to the influencers that best align with your brand and objectives.
5) Post Campaign – Reporting
We sift through our large influencer database and leverage our industry connections to first identify, and then reach out to the influencers that best align with your brand and objectives.
2) Week 2 – Creative Brainstorming
Our team conducts in-depth creative brainstorming sessions to come up with compelling campaign and content ideas that will engage your audience and drive your intended results.
4) Week 3/4 – Campaign Launch
During and after your campaign is complete, we’ll evaluate the performance of the end-to-end campaign, as well the effectiveness of each influencer against the goals set at the beginning of the campaign.
Budget Allocation & Optimisation
As a top influencer marketing agency with experience working with some of the world’s largest brands, we excel at managing budgets, efficiently allocating resources, and employing the right strategies to help you achieve your goals. Depending on your objectives, we will utilize organic media services, paid media services, or a combination of both to deliver results.
Organic Campaign Services
Our organic campaign services involve creating content that is posted on your brand’s channels or our influencers’ channels organically. This content will primarily be viewed by your followers, the followers of the influencers, and users engaging with the same hashtags.
Paid Media Services
Our paid media buying services focus on promoting your brand, content, and products or services to new targeted audiences. By precisely targeting well-defined audiences, we can significantly expand your reach and increase customer conversions.
Hybrid Organic & Paid Media Services
To maximize the effectiveness of your influencer marketing efforts, a hybrid approach that combines both organic and paid media services is often the most effective strategy. Our experts excel at finding the right balance to optimize engagement and increase revenue.
Audience Research
One of the reasons Hype HUB consistently delivers impressive results is the time we dedicate to researching your audience. We thoroughly examine everything from demographics to interests and dislikes, helping you develop content that resonates with your audience and ultimately drives more conversions.
Trend Research
At Hype HUB, influencer marketing is our passion! We stay up-to-date with the latest news and current and emerging trends. Leveraging cutting-edge technology and expert insights from our specialists, we provide guidance on a range of market dynamics and help you run exceptional influencer campaigns optimized for success.
Understanding Millennials & Generation Z
Audience interests, pain points and desires
Comprehensive insights into millennials and Gen Z, including their interests, pain points, and desires, are crucial for succeeding in influencer marketing. The outdated, impersonal scattergun approach is the quickest path to failure.
Our extensive industry experience allows us to understand the key drivers that boost engagement among these groups, such as authenticity, social proof, and connecting with your audience through their preferred channels.
Building meaningful KPI-driven connections
There is a lot of noise online, and it’s critical to avoid the trap of shouting for millennials’ and Gen Z’s attention. It’s essential to develop creative strategies that build meaningful connections without being overly brand-focused or promotional.
Our deep knowledge in these areas uniquely positions our experts to help you maximize the effectiveness of your campaigns in a direct and KPI-driven manner, without being pushy.
Our TikTok Agency’s Creative Strategy
Our Brainstorming Process
We’ve developed an in-house brainstorming model that empowers our creative team to generate captivating ideas that enhance influencer marketing performance. Our process involves several techniques, including individual brainstorming before team sessions, carefully selecting teams tailored to the campaign, solving answers to meticulously designed questions, and converging all gathered ideas into actionable information.
Brand & Influencer Match-Making
After brainstorming for your creative assets, our expert team meticulously pairs your brand with the most suitable influencers for your market, campaign, and goals. This process involves evaluating your brand’s values and tone against influencer personalities and their level of credibility. We then confidently provide guidance on content production that drives results.